Taking care of the customer, also in relation to its changing needs, has led MARR to develop over time, in continuity with its reference values, a phygital marketing approach, i.e. bringing the "physical" approach closer to the "digital" one , optimizing the mutual interaction between the Customer and MARR through the correct and balanced combination of the skills and tools put in place.
This integrated approach connects the various Touchpoints (physical and digital) between MARR and the Customer, combining traditional activities with equally important digital methods which allow, for example, to streamline administrative and reorganization activities, thus allowing on the one hand the commercial consultant to illustrate in depth the breadth of the assortment and the product innovations and on the other hand to the Customer to always be informed about the product assortment, the offers, the initiatives undertaken by MARR and to be facilitated in the management of his orders and payments.